This project was for an applied branding class where I was to go through the entire process of creating a professional brand.
My family and I, we’re coffee people, like huge coffee people, like cant-go-3-hours-without-it coffee people. Coffee isn’t just a morning energy boost, it’s a communal ritual that brings old friends together. Coffee is a companion alongside unfinished projects. And coffee is what my mom, dad, brother and I all sat down to drink together on Sunday mornings when I used to live at home. Those days hold a special place in my heart, and that’s where the idea for Sunday Mornings came from.
Years and years ago when my mother was in school her and my father created a business plan for a coffee shop of their own. They sought to make this a reality, but it never came to fruition. I knew this project would be the perfect chance for me to finish what my parents started.